We will aim for growth that is in harmony with the environment by seeking to minimize the environmental impact of our business operations, such as by working to reduce the effect of our Aviation services and operations on climate change and biodiversity. We will strive to develop, establish and promote technologies enabling the environment and economy to coexist harmoniously and to build close and cooperative relationships with a wide spectrum of individuals and organizations involved in environmental preservation. We shall invest in aircrafts that are quieter for the community and with significant lower fuel consumption and carbon emissions.
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Environmental Conservation
Kenya Airways relies heavily on the operating environment to sustain operations across the network. The Kenya Airways business, however large or small, is accountable not only for its financial performance and profitability but also for the impact of its activities on the environment and the society.
Aviation is one of the industries that have been long identified as having a direct impact on the environment and society. We will strive to protect and conserve the environment as long as we continue to do business. We shall endeavor to plant more trees to sustain the operating environment.
However, aviation has been unfairly labeled as a big polluter and there is not much of an understanding of this issue. Yet, globally, aviation companies have already started addressing this issue and have made significant progress thus far.
Thanks to modern technology, today’s aircraft flies 3 times farther on the same amount of fuel. New technologies are expected to be at least 50% more fuel efficient than today. The environmental track record of the industry is good: over the last four decades we have reduced noise by 75%, eliminated soot and improved fuel efficiency by 70%. And the billions being invested in new aircraft will make our fleet 25% more fuel efficient by 2020. (IATA)
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Tree Planting Program:
The Kenya Airways Plant a future initiative was initiated six years ago and it has resulted in the planting of 750,000 indigenous trees at the Ngong Hills resulting to recognition by environmental programs that saw this initiative receive the 2008 Eco Challenge award in the
corporate sector.
Planting seedlings will yield maximum returns in securing the future of the city and its environs whilst ensuring that Kenya Airways secures carbon credits as per IATA requirements and playing a key role in corporate social investment.
The future of Tree planting under the Kenya Airways Corporate Social Responsibility program:-
The Kenya Airways Corporate Social Responsibility program will seek to have a standalone program that sees every year over 250,000 trees are planted across Africa.
This initiative will be achieved through:-
• Setting aside a budget for this exercise independent.
• Partnering with like minded organizations/strategic partners for intense funding.
• Expanding this exercise to key destinations across Africa.
• Measuring the impact of this exercise.
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Wildlife Conservation
Kenya Airways has entered into a partnership with the Born Free Foundation, the international wildlife charity, to raise funds for the conservation of wildlife in Kenya and across Africa, wherever wild animals are threatened. This initiative will be channeled through our change brings change program.
Guests help Kenya Airways safeguard Africa’s wildlife by placing any loose or unwanted change in any currency or denomination into the envelope provided by the Cabin Crew.
Each coin we collect will make a huge difference and help us in our fight to keep Africa’s wildlife safe in their natural habitat.